If you cannot stay in business, you cannot do your best for patients: two oculoplastic surgeons on why running the practice well is part of the care.
Rachna Murthy and Jonathan Roos are consultant eye surgeons who left the NHS to build a private practice together, run as a true partnership across clinics in Jersey and London. When they started, in the middle of COVID, they were so uneasy about money that at first they did not charge patients at all; the lesson that runs through the conversation is that if you cannot stay in business, you cannot do your best for the people you treat.
They operate together on the same patient, which makes them faster without rushing and builds a second opinion into every case, and around that they have built a five-star experience: a long first consultation, real interest in the person, and a line of contact that stays open well beyond the appointment.
They are candid about innovation and the pushback it attracts, see AI as something that should enhance the human in the loop rather than replace it, and are honest about what they would change: get on social media sooner, build a proper website, and run a values-driven business.
“If you try to do the best you can for patients, if you're unable to stay in business, then you're not doing the best for patients.”— Jonathan Roos
Coherent gives private clinics one patient relationship engine, recovering revenue lost at enquiry, recall and billing.