For commercial & growth leads

    The highest-ROI growth lever isn't acquisition. It's retention.

    Before increasing your CAC budget, find out how much revenue you're losing to churn, cancellations, and unconverted enquiries, and recover it first.

    The commercial reality
    Commercial and growth leaders in private healthcare often focus on acquisition metrics, CPL, CAC, new patient volume. But the most efficient growth lever is almost always retention and recovery: the patients who already know your clinic, trust your team, and have a reason to come back. Coherent systematically works every stage of the existing patient lifecycle, turning invisible churn into attributable revenue.
    What Coherent delivers for commercial & growth

    LTV over CAC

    Acquiring a new patient costs significantly more than retaining an existing one. Coherent maximises the lifetime value of every patient already in your database, before you spend another pound on ads.

    Conversion rate at every funnel stage

    Enquiry-to-consultation, consultation-to-booking, booking-to-attendance, Coherent tracks and optimises at each stage, not just the top of the funnel. Small improvements compound quickly.

    Legacy patient revenue, systematically recovered

    Your CRM is full of patients who haven't been back in 6–18 months. Coherent identifies them, segments them by treatment history, and runs intelligent reactivation sequences, automatically, at scale.

    Revenue attribution you can actually report on

    For the first time, you can tie patient engagement activity directly to revenue outcomes, by stage, by cohort, by treatment type. Real data to justify the investment and improve the model.

    The killer insight

    If your churn rate is 20% and your acquisition rate is 25%, you're growing slower than your headline metrics suggest. Fix the floor before raising the ceiling.

    The evidence
    Clinics with dedicated commercial teams use Coherent to recover 15–20% of revenue from existing patients, shifting the growth conversation from acquisition spend to retention ROI.

    See it for yourself

    Find out how much your clinic
    is leaving on the table.

    Most clinics are surprised by their leakage figure. Coherent surfaces it on day one.

    Calculate your revenue leakage →Book a demo

    Explore by use case

    Patient recall softwarePatient retention softwarePatient follow-upPatient engagement softwareCoherent Engage

    How Coherent compares

    Coherent vs hiring in-house staffCoherent vs an AI receptionistCoherent vs a marketing agency

    Other roles

    clinic owners & CEOsCOOs & operations leadspractice managers