All comparisons
    Coherent vs Marketing agencies

    Coherent vs Patient acquisition & marketing agencies

    More top-of-funnel traffic doesn't help if the funnel leaks — you're paying to fill a bucket that has holes in the bottom.

    Who considers this alternative

    Growth-minded clinic owners spending on Google Ads, SEO, or social media, focused on acquiring new patients as the primary revenue lever. Often haven't quantified what existing patient churn or revenue leakage is actually costing them.

    What this alternative gets right

    Strengths
    • Proven capability to generate new patient enquiries
    • Broad expertise across channels and campaign types
    • Can scale new patient acquisition rapidly
    Where it falls short
    • Targets only the top of the funnel — ignores existing patient base
    • More enquiries through a leaking funnel means more wasted spend
    • No visibility into post-acquisition revenue performance
    • Cost scales with scope — no compounding efficiency
    • Doesn't address cancellations, legacy churn, or billing losses

    Head-to-head

    Focus
    Marketing agencies
    New patient acquisition
    Coherent
    Existing patient revenue recovery
    Funnel stage
    Marketing agencies
    Top of funnel only
    Coherent
    All 5 post-acquisition stages
    Cost model
    Marketing agencies
    Retainer + ad spend
    Coherent
    Fixed monthly subscription
    Revenue impact
    Marketing agencies
    Depends on conversion
    Coherent
    Predictable recovery 15–20%
    Patient data used
    Marketing agencies
    Demographics only
    Coherent
    Full PMS + appointment history
    Compounding returns
    Marketing agencies
    No
    Coherent
    Yes — retention compounds over time

    The killer insight

    Acquiring a new patient costs 5–7x more than retaining one. If you're spending on acquisition without fixing retention, you're running faster on a treadmill — not moving forward.


    The evidence

    The 15–20% revenue recovery Coherent delivers comes entirely from patients you already have — cancellations, lapsed relationships, and unpaid billing. No ad spend required. Most clinics find this recovery funds Coherent many times over.

    See it for yourself

    Find out how much revenue your clinic is leaving on the table.

    Related use cases

    See how Coherent covers the stages this alternative leaves unattended.

    More comparisons