We publish exactly how we count: conservatively, transparently, and the same way every time.
Accounting principles for patient booking attribution
Working out who brought a patient back is an art, not a science, in every industry. So we use one clear, consistent, published method, counted conservatively and in the open.
Always-on engagement with every one of your patients, across every channel, consistently on-brand. None quietly drift away, and that coverage is what reliably produces results across your whole patient base.
Every booking we take credit for is one of two kinds.
The same split Google Ads uses: "Conversions" (direct) and "All conversions" (direct plus assisted).
The patient booked through a Coherent touchpoint.
We re-engaged the patient; they booked another way soon after.
No real link between our outreach and the booking? We do not claim it.
We would rather under-count than overclaim, because that is what keeps the number trustworthy. A patient who was not due for recall and rebooked entirely on their own stays off our count.
The same rules, applied to four patients you will recognise.
A patient leaves a consultation undecided on the treatment plan. We follow up, work through the hesitation over a few days, and she books it with us.
A patient who hasn't been in for a year replies to our recall message, and we book her next visit on the spot.
We work a new enquiry for a week. He never replies to us, then books himself straight through the front door. We warmed him up, flagged assisted, not direct.
A booking turns up with no real link to anything we did, or from someone we never contacted at all. Shown for transparency, never counted as ours.
We engage every patient in your base, on time and on tone, so none quietly slip away. You keep full visibility of who is drifting, who we have contacted, and who has booked.
We take the constant patient follow-up off your front-of-house team, so they can focus on the people in front of them. Clinics win back hours each week, and some avoid a front-desk hire entirely.
The coverage compounds into results you can measure on the bottom line. Clinic partners see an average 17% uplift in bookings, and over 3x return on what they invest with us.
Typical outcomes, not guarantees. Results vary by clinic and patient base.
Always-on engagement across every channel, with a clear count of the bookings it’s associated with.
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