Changing systemsHubSpot

Moving from HubSpot

HubSpot gives you the tools. Coherent does the follow-up.

Move patient follow-up to a platform and team built for clinics. Coherent works from your PMS diary, sends each message, answers the replies and puts approved bookings back in your PMS. No workflows to build, and no extra hire to run them. Keep HubSpot for marketing if it runs your campaigns.

30 minutes. Bring your HubSpot workflows, not patient details.

After the switch

What does HubSpot do for your clinic today?

Retire HubSpot once your first programmes run. Nothing left to maintain.Keep HubSpot for marketing. Hand patient follow-up to Coherent.
Recall and reactivationHubSpotCoherent
Cancellation follow-upHubSpotCoherent
Replies and rebookingHubSpotCoherent
Newsletters and campaignsNot in your setupStays in HubSpot
Who builds and runs itCoherent

Why clinics switch

Why clinics move follow-up off HubSpot.

HubSpot is a strong marketing platform. Patient follow-up is a different job: it runs on your diary, the replies and your clinic's own booking rules.

01

Done for you, not built by you

HubSpot gives your team the tools to build follow-up. Coherent sets up and runs each programme, so there are no workflows to design, fix or keep an eye on.

In HubSpotYour team builds the workflowsWith CoherentWe set up and run them
02

Timed to each patient

Coherent reads each patient's visit pattern in your PMS. Someone who comes in once a year hears from you around their usual time, not after a fixed number of weeks.

In HubSpotTriggers and fixed delaysWith CoherentTiming from visit history
03

Every reply handled

Sending is the easy part. When patients reply with questions or need to reschedule, a coordinator answers to your clinic's booking rules. Anything clinical goes to your team.

In HubSpotReplies wait in an inboxWith CoherentAnswered and approved for you
04

Bookings in your PMS

Approved bookings go into your diary, and reporting shows what each programme booked, not just opens and clicks.

In HubSpotTyped in by handWith CoherentInto your PMS
05

One price, no extra hire

With HubSpot you pay for the licence, then for someone to run it. Coherent is one monthly price that covers the platform and the coordinators who use it.

In HubSpotA licence plus a salaryWith CoherentPlatform and team in one
06

A team, not just software

Experienced patient coordinators, with software that puts each patient's history in front of them. It feels like part of your team, without the hiring.

In HubSpotSoftware onlyWith CoherentSoftware and coordinators

Drawn from what clinics running follow-up in HubSpot told us on sales calls. Your setup may differ, and we map it with you first.

The switch plan

Run side by side. Switch off what's replaced.

Nothing is switched off until its replacement runs. Each HubSpot workflow pauses on the day its Coherent programme starts, so no patient hears from both.

1Together

Map what HubSpot does

We go through your workflows, lists and forms, and agree what moves, what stays and what retires.

HubSpot audit

Recall sequenceMoves
Cancellation emailMoves
Monthly newsletterStays
2Together

Connect your PMS

Your team grants access and we handle the setup, in whichever way your PMS supports. This is where Coherent finds your patients.

Connection

Cliniko, TM3, Dentally…See your PMS
AccessAppointment records
3Coordinator

Run side by side

The first programme goes live. Its HubSpot workflow pauses the same day, and a coordinator approves every reply.

Launch day

HubSpot recall sequencePaused
Coherent recall programmeLive
4Your team

Switch off what's replaced

Once a programme runs well, you switch off the workflow it replaced. Marketing stays in HubSpot if you keep it.

Checklist

Recall sequenceOff
Cancellation emailOff
Monthly newsletterStill running
How long the switch takes depends on what HubSpot does for you and the access your team can give.Talk through your setup

Your HubSpot data

Your HubSpot setup stays useful.

Already on HubSpot? That's a good start. Your forms, campaign tracking and history stay where they are, and Coherent takes over the patient follow-up.

Marketing keeps running

Website forms, campaigns and ad reporting stay in HubSpot. Coherent replaces the patient follow-up workflows only.

Opt-outs carry over

We check your HubSpot unsubscribes against your PMS contact settings before the first message goes out.

Nothing to import

Each programme finds its patients in your PMS appointment history. Your HubSpot contacts and history stay in your account.

Still deciding? See HubSpot and Coherent side by side.

Where each one is stronger, and how clinics run both.

Coherent vs HubSpot

Fit and limits

A strong fit when follow-up outgrew HubSpot.

Coherent takes over patient follow-up. It doesn't replace everything HubSpot can do, so keep it for the work Coherent isn't built for.

A good fit

  • Your HubSpot workflows need upkeep nobody has time for.
  • Patients reply and no one owns the replies.
  • Bookings from follow-up get typed into the PMS by hand.

Know the limits

  • Not a marketing automation platform. Keep HubSpot or another tool for campaigns.
  • Not a sales CRM for business deals or partnerships.
  • We don't move HubSpot history into Coherent. It stays in your account.
For clinics on the PMSs we work with.See where we're the wrong fit

Questions

What clinics leaving HubSpot ask us first.

Answers reviewed with our product team before publishing. Last updated 10 November 2026.

Ask us your own question
Why not build this in HubSpot?

You can build sequences in HubSpot, but someone has to design them, keep them running and answer every reply. Coherent does that work for you, timed from your PMS, with coordinators replying to your clinic's rules.

Can we keep HubSpot?

Yes. You can keep HubSpot for marketing and newsletters while Coherent runs patient follow-up. We agree who sends what, so no patient hears from both.

Do we need to import our HubSpot contacts?

No. Coherent finds patients in your PMS appointment history. We check unsubscribes held in HubSpot before the first message.

What happens to our HubSpot workflows?

Each one pauses on the day its Coherent programme starts. You switch it off once the programme runs well.

Can our own team handle the replies?

Yes. Use our coordinators, or have your front desk work from the Coherent inbox. Clinical questions always go to your team.

How do you connect to our PMS?

In whichever way your PMS supports. Your team grants access and we handle the setup. See the systems we work with on our PMS page.

What does it cost?

One monthly price per programme, set by your appointment volume. It covers the platform and the coordinators, so there's no extra hire. We quote after the demo.

30minutes

HubSpot switch call

Bring your HubSpot setup. See what comes off your plate.

A walkthrough of what HubSpot does for your clinic today, what Coherent would run for you, and what stays where it is.

What does HubSpot do for you today?

Plan your switch from HubSpot