A consultant neurologist on why delivering the medicine is the easy part, and why booking, communication, and follow-up decide how patients experience care.
Krista Farrell is a consultant neurologist and clinical lead for neurology, and a member of Coherent's medical advisory board. She walks Jared through a day in an outpatient clinic: reading referral letters, taking a history, examining the patient, then the letters, tests, and follow-ups that come after.
Her point is simple. Delivering the medicine is the part she finds easiest. What patients actually notice is everything around it: whether they can book without twenty emails, whether their letter arrives on time, whether anyone answers when a treatment goes wrong.
She is candid about why change is slow. The technology to book in one click largely exists, but medicine is cautious by design, and adoption depends on trusted colleagues championing it. She also reflects on the administrative barriers that keep many clinicians, especially women, out of private practice.
“The medicine side of it, delivering the care, is by far the easiest part.”— Krista Farrell
Coherent gives private clinics one patient relationship engine, recovering revenue lost at enquiry, recall and billing.